So we live in a busy world. Everyone has quotas to hit, goals to achieve, kids to take care of, etc... Have we gotten lazy about selling? How much time do we actually spend with our customers finding out about their priorities....? Recently we held an executive forum with our partners at The Lodge at Pebble Beach. It was great. We brought in some of the brightest minds from our company, in charge of R&D & product/technology marketing. We provided an update on some of the technology, but more than anything, we listened to what our partners had to say and what was important to them.
In the world of fax, smart phones, email, blogs, VOIP, etc... sometimes we need to slow down and take an important customer out to dinner and find out what is on their mind. Not meaning to date myself, but when I started selling we didn't have fax machines, cell phones, etc... We actually had to drive to our customer's offices and see them face to face. Funny how some of these early relationships are still standing, after all these years.
Dinner anyone?
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